YouTube is one of the most used websites in the world. Recently bought by Google, you’ll find a lot of adds always popping up on your screen when you are watching a video on YouTube. It is one of the most used websites in the world therefore it is used to advertise one’s product a lot too. Advertising or marketing on YouTube isn’t going to cost you a lot and it is a very efficient way to advertise because it is going to reach the exact people you want to target through a wide area. Some think that they will buy YouTube views and that will attract a lot of viewers to their channel. Well there are some ways that you could use the largest video sharing website in the world for marketing.
WAYS TO USE YOUTUBE FOR MARKETING
You don’t need to spend too much for the production of your channel but what you need to do is make your channel more attractive with the help of graphics and pictures that will attract more viewers to your channel. People have just recently started using the talents on YouTube properly and now the competition is so much that you or your group needs to really stand out of the crowd with some different marketing strategy like a completely new idea for a video. Spend more time on brain storming because what you really need to do is catch everyone’s attention once.
Don’t expect your video or production to go viral as the chances that your video will go viral are very less. And even if they go viral, that rarely means that your channel will get famous. Nobody is going to visit your channel for just one viral video and you need rather concentrate on your content so that you can create a more constant for which your channel will get famous so that people come to your channel daily to view your stuff when they get caught on to it.
Don’t rely on stats for marketing on YouTube. Comments are a big deal when you are using a blog or Facebook. Even likes don’t matter that much, it’s the shares that matters on YouTube. The more people it reaches, better it is for your marketing.
If you are using YouTube for just advertisements then you need to realize that this is not the television channel. People will not sit down and look at your entire add and in fact if you don’t catch their eye in the first 6 seconds then most probably your advertisement is going to go to waste. You need to directly get to the point instead of saying how big your plan or how unique it is.
You need to know and understand your goal. You also need to be patient. Marketing on YouTube takes a lot of time and not just a month or two. You will need to keep at least six months in your hand and you will need to grow your campaign. It will catch up slowly and steadily.